Verified sustainable fashion.

The platform connecting conscious shoppers with brands that prove their impact.

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Trusted by industry leaders involved in:

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We offer clear, insight-based sustainability scores and tags on brands and products.

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Our ratings reflect how sustainable your choices are factoring in material impact, energy use and environmental footprint.

The higher the scores, greener and more responsible the choices.

Mobile app screen showing a performance breakdown report for a brand, including sub-pillar ratings for People, Governance, Labour & Human Rights, Community Impact, ED&L, and Planet, with a radar chart and ratings represented by star icons.

Brand score measures the trust, quality and overall reputation of a brand based on certifications and market presence.

Together, this builds trust at both brand and product level — helping shoppers make confident, aligned choices.

Why partner with

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  • Simplistic illustration of a brown laptop with a blank screen, keyboard, and touchpad on a black background.

    Have it SUST. combines quantified sustainability verification, storytelling accessibility, and consumer-friendly clarity in an open, scalable, SME-focused platform.

  • A stylized brown leaf illustration on a black background.

    We validate your sustainability metrics, giving your brand credibility in a market where proof matters more than promises.

  • Black background with an orange star in the center.

    Stand out from competitors, strengthen your brand reputation, and connect with a growing audience of shoppers actively seeking sustainable fashion.

Find out more about our mission

Real talk from industry voices

Trusted by experts. Backed by data. Built for people.

We’ve already started to turn heads - here’s what people are saying:

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“Have It SUST. is more than a marketplace — it’s a movement. A space where conscious brands meet conscious buyers, guided by transparency, values, and real impact. I’m proud to support a platform that makes sustainable choices not just easier, but smarter. And inspires sustainable brands to become more sustainable over time.”

— Diana Apakidze, Advisor of Have It SUST.

“We loved working with Have it SUST. At the Sustainable Fashion Fest in Barcelona 2025. They are a game changer in the field of data driven insights for the sustainable fashion-tech market”

— Leticia Rufin, CEO of Sustainable Fashion Fest

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“What attracted me to Have it SUST. was the passion of the brilliant team behind it. The sustainability and ethical aspect of the business is the added bonus. Ideas can only change to actions if you have a committed team who can put the hard work, effort and grit into making it work. "Fight for the things that you care about, but do it in a way that will lead others to join you" - Ruth Bader Ginsburg. Have it SUST. is a team of people with that mindset.”

— Smitha Nair, Advisor of Have It SUST.

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“After 10 years of working in the textile industry's guts, I can really affirm that implementing and offering real changes regarding sustainability to the customers is tough business. Hopefully, Have it SUST. is making all the efforts to run away from greenwashing and offer transparency, accountability and, for sure, great products from great brands to great customers, for whom sustainability is more than just a claim.”

— Jordi Vernet Bescós, Advisor of Have It SUST., Ex-Head of Sustainability at Bershka Inditex

Read our latest features

Our story so far

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A timeline graphic showing the startup journey of Wise Guys, starting with the startup in September 2025, having October 2025 as a key milestone, and launching in April 2026. The startup is featured in Vanity Fair in October 2025 and in Forbes Magazine. The graphic includes logos of Startup Wise Guys and mentions the company is selected by three startup accelerators.
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Meet the Team

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We know you’re wondering…

  • Getting verified is simple. Once your brand joins Have It SUST., you’ll complete our AI-enhanced sustainability survey and share key documents or certifications. Our team reviews and validates your data across five sustainability pillars : People, Planet, Animal, Circularity, and Transparency, to award your Have it SUST. certification badge (Foundational, Progressive, or Pioneer). You’ll also receive a clear report with actionable insights to strengthen your sustainability performance and visibility among conscious consumers.

  • We created Have it SUST. to bring clarity, trust, and transparency to sustainable fashion.
    Our mission is to connect conscious shoppers with brands that meet verified sustainability standards — using data, not just claims — so everyone can shop in line with their values

  • We believe conscious shopping should be accessible to all. Explore verified brands, compare sustainability scores, and discover fashion that fits your values — at no cost.

  • We feature brands that meet rigorous sustainability criteria.
    Our team reviews each brand across five key areas: materials, supply chain practices, labor ethics, carbon impact, and packaging. Only brands that meet our verified standards are featured so you can shop with confidence.

  • We don’t sell clothes — we spotlight the brands that do, and verify their impact.
    Have it SUST. is a sustainability-first marketplace. We don’t hold inventory, instead, we give you access to vetted brands and let you shop through them, with full transparency at your fingertips.

  • We verify every claim with real data, not empty promises.
    Our scoring system draws on third-party certifications, public reports, brand interviews, and trusted sustainability databases. Transparency is one of our core values, and we’re committed to making trust the foundation of every conscious purchase.

Got more questions? We’d love to hear ‘em.

Prove your Impact with Have It SUST.

Discover how you can bring transparency through Have it SUST.’s platform, empowering your brand to lead with the standards shaping the future of sustainable fashion.

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